Everything brands and creators should know about escrow, verification, reviews, disputes, and usage rights. Why Trust Matters Creators and brands need predictable, safe transactions to collaborate at scale. How Escrow & Milestones Work Funds are held until deliverables are approved. Milestones reduce risk and improve cash flow for both sides. Verification & Reviews Badges and […]
How to align KPIs to goals, set up proper tracking, and make data-driven optimizations. Define Success Upfront Map goals to metrics: Awareness → Reach, CPM Engagement → Engagement Rate, CPE Traffic → CTR Sales → CPA, ROAS The Core KPIs Reach & Impressions Engagement Rate Click-Through Rate Conversion Rate & Sales Content Saves & Shares […]
A practical blueprint for building a media kit that gets you hired—sections, design tips, and data to include. What a Media Kit Is (and Isn’t) Think of it as your professional one-pager: who you are, who your audience is, and how brands can work with you.Core Sections to Include Bio & positioning statement Platforms & […]
From AI discovery to UGC-first strategies and hybrid compensation—here’s what’s shaping influencer marketing in 2025. AI-Assisted Discovery & Fraud Detection Smarter tools accelerate shortlisting and flag fake engagement. Human review remains critical for brand safety. The Rise of UGC-First Campaigns Brands are commissioning creators for content that fuels ads, landing pages, and emails—not just organic […]
A step-by-step guide to finding and vetting creators by goals, metrics, audience fit, and budget—plus a scorecard template. Introduction Choosing the right influencer is one of the most important decisions a brand can make in 2025. With the rise of micro-creators, UGC (user-generated content), and short-form video platforms like TikTok and Instagram Reels, the influencer […]