A practical blueprint for building a media kit that gets you hired—sections, design tips, and data to include.

What a Media Kit Is (and Isn’t)

Think of it as your professional one-pager: who you are, who your audience is, and how brands can work with you.
Core Sections to Include

Bio & positioning statement

Platforms & top metrics (followers, average views, engagement rate)

Audience demographics (location, age, gender, interests)

Portfolio highlights (links or thumbnails)

Offerings & packages (deliverables, add-ons, usage rights)

Past brand collaborations & testimonials

Rates (optional) and contact details

Design Tips

Keep it on-brand; use two main colors and one or two fonts

Prioritize scannability with headings and icons

Use recent, representative content examples

Data that Sells You

Show average reel/short views, saves, shares, and conversion examples if possible.

Keep It Updated

Refresh monthly, keep links alive, and ensure contact info is current.

Downloadable Template

Start with a simple Google Docs or Canva template and customize with your brand visuals.